Here are are three letters, typical of the letters I use to sell my copywriting services. They're agony to write, but they do work and people - i.e., my prospects - really do like them...
...labelling the lids on Bart's spice and herb jars was so blindingly obvious that it defies belief. You can imagine the reaction the moment the idea was aired..."Say that again! Print what's in the jar on the lid of the jar? So the punters can find the stuff instantly? Well take me to the foot of our stairs! OK. Let's run with it. By the way, how many blank lids do we have in stock at the moment?"
...And I'm sorry if it's upset you. But occasionally there comes a point when one must simply stop pulling one's
punches. For me, that moment has arrived. In common with baby birds, life is tough for a creative, in January, in deepest Wiltshire...
...You see an awful lot of flat these days, especially in financial services. Flat propositions, flat copy, flat imagery, flat, flat, flat. Do you think there are any signs of flat in your marketing...?