What we're talking about here is a fresh
and crisp -
but 'light on the rhubarb' -
kind of copywriter.
In my book, effective copywriting is all about simplicity and attention to detail. No matter whether it’s web or online copywriting, direct mail or advertising - short words, short sentences and short paragraphs are the order of the day. In other words, I try to write as you and I speak. Simplicity is one side of the coin: the other is much more difficult to explain, but here's what I'm getting at...
A good copywriter skirts clear of ambiguities, repetition and ill-founded assumptions; thoughts link smoothly and naturally together and all grammatical hurdles are demolished. Where there are opportunities to inject pace and personality, they should not be squandered. And once all that's been done and dealt with, what's been written gets a final, ultra-attentive, ever-so-sensitive polish. And then another. And then one more.
It has been said that it takes five hundred small details to make one favourable impression. For me, that sums up what copywriting is all about. I've been providing copywriting services for over 20 years – that experience - coupled with my marketing skills - enables me to get your point across quickly and effectively. That's good for you because your job's done sooner rather than later and it's right first time. No messing about; no hanging around. That's the way I like to work – what about you?
Unlike many other copywriters, I would never claim that my words alone will make you stacks of loot. No matter what you might read elsewhere, there isn't a copywriter on the planet who has written something that in itself has made any business or individual rich. Copywriting - high quality copywriting – undoubtedly helps sell a good product or service. But it is just one element in the sales and marketing process. Anyone who argues otherwise is, in the view of this experienced copywriter, talking complete rhubarb.